SWOT your career
Many executives will be familiar with SWOT – strengths, weaknesses, opportunities and threats. This is an exercise you can invite them to complete. In this instance, the exercise will help them to appraise a new job or career opportunity by assessing their strengths and weaknesses against the opportunities and threats created by the role.
Your Strengths
Think about the skills and experience you have that is applicable to the new role/opportunity.

  • What have you achieved?
  • What are you good at?
  • What skills do you have?
  • What are your personal qualities?


Think about what skills and experience the role requires that you do not have.

  • Do you lack any skills/qualifications?
  • Do you lack any work experience?
  • What personal qualities would you need to portray?
  • What do you not enjoy doing?


Think about why you want the job. What does it offer in terms of development opportunities and how far does it go to meeting your career needs?


Think about the disadvantages of the job, the downsides and the risks of not getting it.

  • What would the impact be on your personal circumstances, e.g. family, home and relationships?
  • Who might you be competing with?
  • Are there any requirements you can’t meet, e.g. are you required to drive but don’t have a car?
  • Download SWOT SheetClick Here